November 23,, is one of the pillar of andros HTC hair announced the fourth quarter of the year announcement expected revenue with the same period last year quite, and the "zero growth performance expectations obviously with the previously" will grow 20% ~ 30% year-on-year "view are far apart.
After November 22,, the United States international trade commission (hereinafter referred to as the ITC) ruled, apple's products have not infringed S3Graphics of a patent, and relevant investigations, which announced over. Obviously, this is a decision that directly before four months to spend $300 million have income HTC ranks of graphics chips S3Graphics manufacturers to grip apple patent the intention of the war has burst.
Then, on November 25, local time German patent company IPCom announced "will go on as planned to ban smart phone as soon as possible in the HTC's sales, and then HTC announced that" the German federal court has confirmed that IPCom patent range not applicable, namely no infringement HTC matters, sales and operations not affected."
Patent war defeat, performance stagnation, Germany had market, within a few days of blow from HTC, market participants are insufficient to produce the staying power of HTC concerns. To this, choose silence to HTC. HTC asia-pacific and Chinese enterprises ChenJingHong chief of department of the daily economic news says, the company currently are not too convenient response.
Acquisition against apple patent
Patent fight it really can let andros hit an apple? At least not cope with HTC and results. HTC S3Graphics is the patent to the daily economic news has been issued a brief statement says, "to ITC ruled that apple HTC did not infringe upon S3Graphics patent disappointed. In a purchase S3Graphics HTC's decision, based on a firm belief: apple patent infringement is solid evidence, and ITC in the original ruling that apple violated S3Graphics two patents. Given the recent development situation, and HTC with electronic and WTIInvestmentInternational via technologies will be the close cooperation and common to deal S3Graphics comprehensive review."
Researchers LiFangTing IT industry has consultant to the reporter said the lower earnings expectations on the one hand and the recent apple patent for unlucky, let us $300 million takeover of the S3Graphics not reached value-for-money; On the other hand the mobile phone manufacturer to speed up the layout smartphone field, increase the market competition.
Patent reserves now malaises
Apple patent war with two department, it seems not andros camp before. According to relevant patents of the company after data showed that in 2010, Microsoft and apple are 3094 and 563 new patent, and the department of Google is not result in the list. Meanwhile, industry insiders point, Google has more than 700 items of some of the patent is not exclusive have, mostly and search or technique highly relevant LBS.
But compared to South Korea samsung and Google post-acquisition MOTOROLA, HTC in the patent technology reserve is more is worth worrying about. In the field of mobile telecom has the qualifications for the old MOTOROLA, technical reserves details profound. Related data shows: MOTOROLA mobile field of patent reaching 17000, patent distribution areas of wireless involved all aspects. And in the aspects of the advantages of the samsung holds the screen, is now widely seen as the most trouble apple currently competition, the patents of reserves also very strong. In a few months ago, samsung patent litigation is the daily economic news, "said," the company sued apple infringed five patents, samsung the lawsuit requirement to a permanent ban infringement of the exclusive law form of all apple products samsung patent right into the United States market ".
Only by mobile phone already difficult friends?
HTC more than 5 years of technical accumulation and brand marketing, but compared with rival apple, of nokia, MOTOROLA is very young. And four quarterly performance zero growth expectations that more people realize, not a bright future HTC.
Huawei Internet business President zhu bo evaluation to, "now is the industrial chain of competition, only depending on the phone a product is very long-term competitive advantage in keep, MOTOROLA, nokia, SONY Ericsson etc pure mobile phone manufacturer faced with a difficult situation is a very good example. Control of apple, Google, iec Microsoft can in the competition in the upstream of the iec, and mobile phone manufacturer in the downstream of the iec."
Although in the industry cooperation, HTC already with sina, tencent, everyone nets, thunderbolt, a number of partners a strategic cooperation, and and tencent, everyone nets depth cooperation custom mobile phone launch. But in the industry insiders eyes, such cooperation is not a long-term mechanism, "such cooperation is not firm. One is no specificity, probably the other side and competitors, the second is the same cooperation it is difficult to reach the MOTOROLA and Google such a close relationship between hardware and software."
"At present, no two system from HTC, and the dependence on rival apple, samsung is stronger than in the patent reserves, the future development situation is not HTC is clear." LiFangTing said. The outside also apparently aware of the existence of HTC, HTC share price on recent slump, the highest in 16 months to new lows, high than years fell 60%.
In addition, to never do HTC one thousand yuan of smartphone strategy, and it is challenged. For the department of andros with MOTOROLA is reserve room, do not eliminate sweeping into the smartphone one thousand yuan, and the current resurgence of combat, huawei, lenovo and other enterprise and ZhongDiDuan market.
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