Tuesday, April 16, 2013

Survey shows that Facebook is increasingly becoming the channels of online news reader - Business - Small Business

Beijing time on May 9 noon news, the Pew Research Center survey data released on Monday, as people have to share and recommend using Fackbook content, Facebook is affecting people's online news reading.

Pew Research Center released "excellent news" (Excellence in Journalism) project research report that 25 of the world's largest news website conducted a traffic study, which is one of the important findings of this study.

According to report co-author Amy Mitchell said that in the data can be tracked 21 news sites, 3% of the traffic caused by Facebook. In all study sites, there are five Facebook received from 6% -8% of the readers.

The recommendation of the news usually comes from friends in the links posted on Facebook or the ubiquitous "I love" button, Facebook encourages other sites in the content placed next to the button.

Compared with the tremendous impact of Google, Facebook is not a significant effect.According to Pew's research, a leading market position in the Google search engine as the top news sites to provide about 30% of the traffic.

However, Facebook and other sharing tools such as Addthis.com is to allow people to rely on their own online social circle to find interesting content. In contrast, Google is using the automated formula to help people find news.

Facebook is now in the latest along this transition, because it has more than 500 million users worldwide, far more than any other social networking on the Internet and shared services.

"If the news is on the search for a 10-year development of the most important, then the sharing of information may be in the next 10 years, the most important development," the Pew report said.

At the same time, although last year there are about 175 million Twitter users, but the major news sites get traffic from its less than 1%.

In the Pew survey of the site, only the "Los Angeles Times" from Twitter get more traffic than Facebook. Twitter has brought 3.5% of its traffic, slightly more than 2% of Fackbook.

According to Pew Research, for news sites, the 90s last century, the Drudge Report Web site operators Twitter is much more important than traffic sources. Pew This report is provided by the company last year, according to Nielsen the first 9 months of Internet traffic data analysis to make.

Not only such, purchase of Skype for Microsoft Windows mobile operating system is also helpful that Microsoft can with Skype for users provide better application service, especially in mobile voice field and related business. Many operators want to cooperate with Skype, and Microsoft if can purchase Skype or cooperate with Skype words, so the relationship between Microsoft and operators will be more closely.

Industry insiders point Microsoft, Google,, whether with Skype or purchase Facebook is actually all cooperation of value, but from investment standpoint the difficulty of acquisition Skype or comparative big, after all Skype itself has formed a larger scale, thoroughly digested Skype for these giant speaking is not so easy thing.

According to understand, Skype is a global network telephone industry giants, ended December 31, its registered user scale has had a year to increase 4.74 billion 6.63 billion every online at the same time, more than 30 million users. Previously, Skype says it will put forward in the second half of this year, and this leads to IPO takeover Skype application of capital size may will reach more than $60 billion.

Previously, the industry are bullish on Facebook will succeed in buying Skype, however, Microsoft's join also give final results brought some uncertainty.





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