Beijing time on June 24, news, according to foreign media reports, Facebook are testing new homepage design, can make the news page other content in seed independent rolling. That is, no matter how many user scroll seeds, advertising, application news label and top navigation can still appear in page visible range.
If the home page designed to be implemented, will increase advertisers, advertising for the application of improving customer more adhesion, and makes Facebook is more easy to browse the web site.
Last week, Facebook is a small part of the user in real time information flow, the new test called Happening Now. The information flow not happen now usually "in the right side of the" column. The design can be more add new contents to appear in the user's home page, then increase the frequency users stay time.
But according to the latest design, Facebook page the latest news seeds as news of the second part, the seeds for double label on Facebook news page in training the seed browsing habits of users is a not quite a shock. But Facebook page has the for 16 months without a major revision design, therefore this revision accord with Facebook is fast to produce new products strategy.
Everybody gains
The news independent of page page top seed and side navigation bar rolling design to Facebook have great influence on the ecological system. Now, if the user scroll down six news, they can't see seed advertising, bookmarks and navigation button.
But independent scrolling news seeds means advertising will appear in front of the user more time, this will help increase the advertising hit, improve overall advertising value, and Facebook may improve the advertising of bidding. Therefore, the design of the implementation of the Facebook to increase revenue.
Developers can also benefit from it, because of the page left column of the application bookmarks can also appear in the user for a longer time before, encouraging users to return to the game or application. In the past year, Facebook made a number of adjustment to bookmark, this may harm the sticky application. Through the bookmark will display the page rolling process, Facebook does not damage the game in the premise of user experience, improve the visibility of the application, and the application of bookmarks sticky.
Though Facebook website any change will meet part of the user opposition, but the seed rolling news independent design would enable users to be more convenient to see news publishers, account and privacy Settings, and pictures applications. This will increase the frequency of share content, attract users to Facebook's most viscous products, and to provide the more excellent control.
Visible, through the win-win style design, Facebook is rolling news seed independent design will be a great success.
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