A few days ago, thunderbolt published by the computer video player released ereli new data showed: thunderbolt look at the player from mid-august a week on average daily cover number has been beyond the storm in the second player video. To this, the storm video, expressed as the leader of the player, the storm has been field firmly maintain leading position, thunderbolt users increase is bound by the method such as the installation of short-term impulse. But, then, does not exist in retort so-called "short-term impulse" view.
Both sides in the volume of the dispute of place, video is behind the client hidden industry logic, can the chief may mean that who can get the favour of capital.
Rankings for
According to the latest data, erika thunderbolt look at the player from mid-august with average daily 19.58 million a week has been the coverage of number, with 29.60% of the market share success beyond veteran players, video player in the storm video second industry. At the same time, in the video software users, thunderbolt look at the cover in the same player among the top three, and QVOD, a storm of a Chinese video audio player software first legion.
To this, the relevant person in charge of public relations department storm video to the daily economic news reporters, storm with 60% of the market share video, and 150 million software installed in the industry continues to a strong competitive advantage in the world. In the new version software released, after the storm began full video online business, the layout of online video to each month more than double-digit rates of growth, far more than the industry average.
In fact, in the new version, after the storm out of the video, audio online business to play content, high definition sword making thunderbolt look at, QVOD software such as to have to face the new competition, it also makes the video player software competition between tend to be intensified.
"Thunderbolt look through the installation, and other means to make bound daily number covered in a short time, surged 20% this is only a short-term impulse competition means." The officials say.
For the above statement, storm video, vice President WangShanNa said that at present from a third party to monitoring data speaks for itself, and "from mid-august, thunderbolt look at the start of the player has covered more than the number of storm, according to a third party video data statistics show that the gap is more and more big, the thunderbolt does not exist so-called short-term impulse that because of time and data will tell."
According to the problem of installed thunderbolt look at the bound, WangShanNa think, bound install this Internet company is a common promotion, the storm also often use video of the way, and the key to the success of the product is users are satisfied. She also quoted aeryn released high-definition video company of user satisfaction survey, related data shows, thunderbolt look at the player in the definition, played the fluency indexes, such as superior to the optimal cool, strange arts and other major rivals, is the industry leader.
Erin analysts ZhaoXuFeng said, according to erin in July to the user of the software use frequency, covered in daily monitoring number index, thunderbolt look at the storm has catch up video; But in the average monthly cover on the number, the storm still lead in video thunderbolt look at that video, storm to users still has strong use sticky.
Rob food cake
According to China Internet network information center issued the latest statistics report, June 2011, Chinese netizens for 485 million, which the network video user scale for 301 million, is one of the most use Internet service. In the video site numerous broadcast content, film and television play is always in the content of the largest user demand, is also the most willing to advertisers investment projects. Therefore, film and television play video website market has been a battleground.
At present, the domestic network video industry have four listed company: optimal cool, potatoes, cool and joy ShiWang, the four companies in the second quarter of 2011 total revenue of about $70.94 million to realize, up 118.4%, online video on demand has become the Internet field revenue's fastest-growing segment industry.
Confronted with great potential of online video market, many Internet enterprise have flocked to join battle, even at the cost to burn money competition. Recently, baidu said it will increase its video website for investment, art, tencent is released a new video strategy, sohu is also intensify the video business investment. According to the second quarter earnings, online video is sohu all the departments of the most powerful part of growth, more than 150% year-on-year rate of increase. In addition, sina announced in August, and the contribution of the potato net holding 9% of its shares, netease up the public class projects, in network video business competition.
"Many new people, making video industry into a serious situation. Homogeneity competition in this kind of situation, in competition with spell flow, spell content, fighting against the pressure on users, listed as soon as possible, to get financing will not be eliminated. Industry" ZhaoXuFeng says.
Listed is unknown
In such a burn money in the industry, who can get financing listed as soon as possible, who have the initiative. June 9,, thunderbolt to the SEC, the securities and exchange commission) have submitted the application for being listed on nasdaq, plan the IPO. However, July 20,, in in nasdaq eve, thunderbolt suddenly announced the suspension of the IPO, the time to market a day off to July 21.
However, thunderbolt listed horn has not been ringing. Yesterday, WangShanNa accept the daily economic news reporter interviews that, because the U.S. stock market poor performance, thunderbolt valuations can't reflect the value of a company, so choose, and the suspension of the whip round will wait for a more suitable time listed. For specific listed schedule, she made it clear that "is just a question of time."
Similarly, before this, the storm has also been plan in video listed overseas. In 2008, the storm has said, FengXin video CEO storm video for 2010 is expected to land Hong Kong exchange. Last October, FengXin and has made it clear that in 2012 is expected to choose listed on the nasdaq. The latest progress of the listed, storm video market DingJunYun manager, said the storm at present the inconvenience. Video comments In ZhaoXuFeng view, the current storm thunderbolt, companies such as video to the situation is still not clear listed.
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