Here's the power of this: you can focus on anything that interests you, that centers around and helps sell your products or services!
Find a news group that meets or matches that market and ties in nicely with it. Become a participant in that news group, or any news group that is at least related.
You can't get in there and just send messages that promote your product, or promote your web site. You go in and discuss and provide information and expertise. You picked something of interest to you, so you will naturally know some things other people don't know.
Here's the neat thing - you will also learn quite a bit of information you didn't know. You'll find it very exciting and educational.
We also want to point out real quickly, if your Internet service provider doesn't provide access to every news group out there - and some of them don't because there are so many - you can also go to a web site called dejanews.com and literally access every news group available and known to man on the Internet today through your web browser, andparticipate that way. You set up an account, you pick a name, and you go right in and start participating.
Let's look at an example here. First, we just want to point out that you should add a tag line to your messages at the bottom that promotes your web site. All it has to say is why it ties into whatever these people are interested in -maybe a special price on an item that you know people reading in that particular news group will be interested in.
Also include your web address, which by the way, becomes clickable in most web browsers. They can just click on that web address after reading your message and going, "Hmm, this person seems to know something about this subject. I think I'll go check out the web site."
These messages for months on end can be bringing people back to your web site. Now, you might say, there are times when you may not find a specific, actual news group for your subject matter.
Let's say you sell mattresses. You set up an online store selling mattresses. And why not? We're sure there are some. But, you may look and find there are no news groups for people that just sit around and discuss mattresses.
We would understand that. We wouldn't be surprised if you didn't find one. We did not research this, admittedly, before writing this. But, you could go to sleep disorders, Or many of the health related discussion groups that surround different matters regarding sleep and sleep deprivation. We don't want to get too risqu here, but you could even go to some of the sex groups. The topics may involve mattresses.
Just use your imagination! And if there isn't a news group, maybe you might even start thinking about starting one. There is information on dejanews.com about starting your own news group, how to set it up, operate it, and become the moderator. What better way to set yourself up as an expert?
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