Behind this successful cooperation, and not just for the TD-SCDMA find an attractive business, more far-reaching impact is China Mobile First hand in radio and television system and got the triple play of opportunities.
"The opening of mobile TV is important, is the mobile and broadcasting sector a good example, both play their respective advantages." President of China Mobile Wang Formally launched at a ceremony on mobile TV smiling, showing his satisfaction with the successful cooperation.
Behind this successful collaboration, and not just for the TD-SCDMA (hereinafter referred to as TD) was a very attractive business, more far-reaching impact is the first to join China Mobile Broadcasting System, grabbed three Network integration opportunities.
Paragraph 5 million goal with 67 terminalsAccording to "communications industry newspaper" (Network) to report, a year ago, China Mobile and China signed the wide spread of mobile multimedia Radio and TV Business Cooperation Agreement, in the business after a year after the trial, the CMMB mobile phone business has finally formally launched, as in the TD mobile phone killer-class services and broadcasting system, an important part of export, cooperation, both sides attach great importance to the contract, TD Zhang Haitao, deputy director of SARFT, China Mobile president Wang personally appear even behind the business.
Zhang Haitao said at the meeting, there are already 27 provinces (cities) launched mobile TV services, its business covers more than 303 prefecture-level cities. Wang said that the current functions of mobile phones with mobile TV terminals have been Sell 845 000, is expected to end during the year to support this function will reach 67 models. Displayed at the site personnel to "communications industry newspaper" (Network)'s confirmed, TD in the mobile phone as long as the installation of the miniSD card can be provided by 6 sets to watch TV programs, including the CCTV-1, CCTV-5, CCTV-News and the eyes color film, two local programs, for TD users, no need to replace the phone card.
It is understood that the release of more than TD-CMMB mobile phones were introduced from China Mobile had the cooperation of R & D program, so get the support terminal manufacturers. Yulong Cool, ZTE Communications, Lenovo Mobile, Motorola and other handset makers have made it clear that the full focus in 2010 will make China the demand for customized mobile development, in addition to ultra-low-end products, modules will be mobile TV handset standard as the TD. "I would like to thank them, within such a short time, has produced many compliant with mobile TV functionality TD-S CDMA mobile phone. "Mr Wang said.
TD by Jiang Yuan During the meeting, the move to relevant sources, China Mobile Mobile TV set for the 500 million users of the development goals, which means that CMMB mobile TV services will become an important business TD. According to a previous survey, nearly Liu Cheng of the respondents said they would consider using mobile TV services, its business viscosity is evident.
"Mobile TV will help to foster new consumption hot spots." Mr Wang said China Mobile is now his network messaging, mobile music, mobile phone and reading newspaper and successful application, in which SMS revenues have already exceeded 50 billion, second only to voice one of the largest value-added applications. "These are some new spending, and now has gradually become a hot spot, mobile TV is a new network technology generated under the conditions, will become a new consumption hot spots."
According to previously disclosed information, the wide dissemination of China Mobile and China signed an exclusive agreement provides that: three years, only China Mobile's TD mobile phone terminal can be used in conjunction with the CMMB. This means that in three years, TD will be compared to other 3G Standard asymmetric advantage, the overall industrial chain for WCDMA and CDMA2000 maturity is less than the TD run, CMMB importance of self-evident.
It is understood that compared to other operators with mobile TV streaming media format, CMMB broadcasting standard as used in the operators do not take up the case of the bandwidth, playback was better than streaming TV. Technical staff had had to "communications industry newspaper" (Network), told reporters, CMMB coverage in Beijing urban area only a few towers, mobile base station with frequent compared to thousands of great advantage.
Is why, in the formal launch of TD-CMMB mobile phone, the informed sources, China Mobile will continue the previous policies on the TD mobile phone subsidies, most of these TD-CMMB mobile phone sales will be subsidized. It is understood that China Mobile on sale prior to each of its custom of TD mobile phones, pay incentive fee 300 yuan, to encourage manufacturers to develop TD-CMMB mobile phone initiative, is expected to subsidize the amount of not less than 300 yuan.
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